UR Virtue Berhad is a specialist brand of pigmentation treatment through phototherapy and medical aesthetic technology, led by competent medical professionals and entrepreneurs who have been working in the few for more than a decade.
Besides providing pigmentation treatments, we continuously prioritize feminine wellness by organizing soul-enriching events and educational sessions. The founder, Dr. Athan Fong believes that it is possible and achievable to propel the beauty industry forward with science-backed solutions. He wants women to emanate their feminine beauty naturally from their decent appearance , personalities and positive outlook on life. With a capable, competent and focused management team, the company has been growing rapidly. The company has opened 10 new outlets in 2018 alone. It will be opening 13 more outlets by the end of 2019 and 20 more outlets by the end of 2020. The company has received a significant amount of investment from a private equity firm in 2019.